Fresh sweet cherry is an important fruit for European Union, appreciated for their taste and nutritional properties and EU28 is the main world producer: 38% of the total world production. Bulgaria has emerged as one of the most dynamic European cherry producer since the countries adhesion in the Union.
The cultivations of cherry trees have recorded the largest increase in terms of cropland among European countries, covering at the time being almost one fifth of the total cultivated area.
The morphology, geography and climate of the country favor the production of very tasty fruits. New varieties dominate, which are characterized by good appearance, palatability and durability during transport and cold storage, while cultivation follows the strictest European standards in terms of quality and food safety with respect to the environment, the climate change and according to the principle of sustainable development.
Cultivation is mainly made by small producers in specific geographical areas with different harvests; starts at the beginning of May in the southern regions – Santanski and Petrich, while the harvest in the region of Plovdiv, Pazardzhik, Sliven, Kazanlak, Stara Zagora and Burgas follows. Then the harvest from North Bulgaria and at the end of the region of Kyustendil completes a cycle of the finest fresh cherries.