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Information and promotional program of fresh cherries in third countries (Saudi Arabia, United Arab Emirates and Belarus)

The programme is mixed and is strategically designed to combine informational and promotion measures. The promotional activities support the information objective, in order to implement an effective campaign which will seek to meet the goals set out in European regulations.

The programme targets the markets of Saudi Arabia, the United Arab Emirates and Belarus.

The duration of the program is three years.

FLAG_Arab (2)